We deliver a synergistic blend of primary marketing research, analytical consulting, and business modeling to help companies:
Launch new startups
Develop optimal marketing strategies
Build stronger brands
Improve product quality
Increase advertising effectiveness
Improve package communication
Strengthen promotional programs
Accelerate new product development
Optimize the shopping experience
Improve marketing and distribution systems
Enhance customer loyalty
We help you discover deep, actionable insights for the Nigerian market —and across Africa.
We’re on the ground, and in the market — providing the cultural context you need to intelligently synthesize your findings.
Our approach helps our clients to gain insights about what is happening now, what will happen next, and then how best to use the insights gathered.
Consumer Research
Consumer research is fundamental to business success. It provides detailed insights into the competitors, understand customers' pain points & preferences, latest market trends, consumer buying behavior and patterns, economic shifts, urbanized lifestyle / demographics. We’re experts at identifing, understanding, and analyzing customers and their needs.
B2B Research
Get the views of people who purchase products or services on behalf of companies. Identify the problem areas in their businesses and understand their needs, motivations and the views of additional stakeholders and Influencers.
Public Opinion Polls
Understand public opinion on business and policy matters. Assess probable public reaction to a planned action or product.
Strategy Research
Formula by which the major marketing variables (advertising, positioning, product, promotion, pricing, distribution, etc.) are integrated, energized, and optimized. Make well-informed market decisions about your services and develop effective strategies that will grow your business.